How often should a small business post Reels?

Ask ten marketers how often to post and you'll get ten answers. The honest one: consistency beats volume. Three good Reels every week for six months will do more for a small business than thirty in one month followed by silence.

Start with what you can sustain

Pick the smallest schedule you're sure you can keep, then grow it. For most small businesses that looks like this:

• Starting out: 2 to 3 Reels a week. Enough to stay visible and learn what your audience responds to.
• Growing: 4 to 5 a week. Once making videos takes minutes, not hours, more posts mean more chances to be discovered.
• Going all in: one a day. Works best when you have a steady stream of offers, products or news to talk about.

Quality still matters

Posting more only helps if each video is worth watching. Before you publish, check three things: does the first second make someone stop, is the message clear with the sound off, and does the end tell people what to do next?

What a schedule costs

If you edit videos yourself, the real cost is time: often an hour or more per video once you count scripting, recording and editing. Hiring a freelancer moves that cost to money, usually per video.

With an AI video maker the cost becomes predictable. On Cliveo, one credit is one second of video:

• Basic, $9 a month: 350 credits, about 11 videos of 30 seconds. Roughly 3 a week if you keep them around 25 seconds.
• Pro, $24 a month: 1,100 credits, about 36 videos of 30 seconds. Enough for one every day.
• Agency, $79 a month: 4,000 credits, for teams running several brands.

Mix the formats

Posting often is easier when every video doesn't look the same. Rotate between an offer, a review, an answer to a common question and a fun format like a movie trailer. Cliveo has 17 ideas for exactly this. Browse them on the templates page.